Entrepreneurial UX and inbound marketing leader

I started in brand marketing and graphic design, moved into UX and executive leadership within the healthcare industry and have since moved into the gaming industry.

So, what do I do?

  • Uncovering problems and using data-driven decision making to solve them is my jam. From UX research on web-based products to business strategies, I’ve got experience with complex problem solving across the board.

    My experience includes:

    • VP of Web Services at a telemed start up

    • Founder and Head of Strategy at Absorb Studios

    • UX designer, collaborating with large cross-functional teams at Indiana University

  • I work to balance user and business needs to create meaningful products and experiences for all audiences. You get a better product, results in more conversions, and your users will want to keep coming back for more. It’s a win-win.

    I have 9 years of UX experience and 5 years of experience leading agile UX and web teams.

  • Get more qualified leads with search engine optimization (SEO). My skills range from on-site, off-site, and technical SEO. I have experience leading agile SEO teams and working hands-on for these projects as well.

  • A strong brand strategy is critical for scaling your business. Your brand is the cornerstone of everything your business stands for.

    My experience includes messaging, tone of voice, mission, vision, values, brand guidelines, logo design, and identity systems.

  • I have experience working within design systems and establishing design systems for global brands. My background in design and UX has greatly influenced my UI capabilities.

What I’m currently loving:

Manor Lords

I started playing this game as soon as it launched and was hooked immediately. It blends city-building, medieval ruling, and strategy seamlessly. This game was built by one person, Greg Styczeń, and it reached the highest city-building player count on Steam EVER on day one. That’s impressive.

The Ultimate Freelance Course by Mike Janda

Being a founding member of Mike Janda’s More Creative Academy mentorship program has taught me that I spend a lot of time working for my business and that I need to spend more time working on my business. I’m just a few hours in so far, but this course has already helped me recenter my focus and start thinking outside of my typical box.